Don’t Underestimate Curation

Curation vs creation? Spoiler alert: it’s not an either or. When businesses begin thinking about how they can use content to build their brand, they often overlook the idea of curation in

Why We Stopped Selling

Mindset is a beautiful thing. You can change your entire outlook by merely adjusting the way you think. When we launched Teach Starter [https://www.teachstarter.com/], the only way I thought about

Two Years of Pain for a Lifetime of Gain

Jill and I had been dating for barely six months when the idea of Teach Starter materialised [https://medium.com/teachstarter/teach-starters-journey-to-becoming-a-purpose-driven-business-6fc8c408bbeb] . Like most ideas upon inception, our initial enthusiasm was contagious. We

The Importance of Cultivating a Long Term Perspective

Last weekend, I spent time with some friends discussing their fledgling business. We talked at length about content [https://medium.com/teachstarter/the-day-we-went-all-in-on-content-2654b4c2b4b1] and its role in developing their brand. We also spoke