Why We Stopped Selling

Mindset is a beautiful thing. You can change your entire outlook by merely adjusting the way you think. When we launched Teach Starter [https://www.teachstarter.com/], the only way I thought about

Two Years of Pain for a Lifetime of Gain

Jill and I had been dating for barely six months when the idea of Teach Starter materialised [https://medium.com/teachstarter/teach-starters-journey-to-becoming-a-purpose-driven-business-6fc8c408bbeb] . Like most ideas upon inception, our initial enthusiasm was contagious. We

The Importance of Cultivating a Long Term Perspective

Last weekend, I spent time with some friends discussing their fledgling business. We talked at length about content [https://medium.com/teachstarter/the-day-we-went-all-in-on-content-2654b4c2b4b1] and its role in developing their brand. We also spoke

The Day We Went All In On Content

If “content is king”, as Bill Gates famously proclaimed, why are so few businesses embracing it as a way to reach their customers? I can imagine that for many businesses, the thought of