Amplified
Attention measurement and prediction for advertisers, built on real human viewing data.
Private company- Sector
- Adtech
- Based in
- Adelaide, Australia
- Founded
- 2017
- Invested
- Sep 2021
- Formerly
- Amplified Intelligence
Amplified measures whether people actually pay attention to ads, rather than whether an ad was simply served or viewable. It collects observed human attention data across TV, digital, social, audio, out-of-home and cinema, and uses it to help brands, agencies and media owners plan and buy media.
Its AttentionAI product models how audiences are likely to engage with a piece of creative before it runs, analysing each frame of an ad against a dataset of billions of real attention data points.
The company was founded in Adelaide in 2017 by attention researcher Dr Karen Nelson-Field, and has offices in Adelaide, Sydney, London and New York. It traded as Amplified Intelligence before rebranding to Amplified.
