Apple
iPhone, Mac, iPad, Apple Watch and the services that run on them.
Public · NASDAQ:AAPL- Sector
- Consumer tech
- Based in
- Cupertino, United States
- Founded
- 1976
- Invested
- 2017
- Formerly
- Apple Computer
Apple designs consumer hardware, software and services. The iPhone is its biggest product, alongside the Mac, iPad, Apple Watch, AirPods and Vision Pro. It designs its own Apple silicon chips and the operating systems that run on them.
A growing share of Apple's business comes from services, including the App Store, iCloud, Apple Music, Apple TV, Apple Pay and AppleCare, sold to a base of more than two billion active devices.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, went public in 1980, and changed its name from Apple Computer to Apple in 2007, the year the iPhone launched. Tim Cook led Apple from 2011 until September 2026, when hardware engineering chief John Ternus succeeded him as CEO and Cook became executive chairman.
As of 29 Sep 2026
Why I own it
Apple owns the device most people carry everywhere, and its customers rarely leave. It designs its own chips, and the services on top earn more every year.
As AI moves onto devices, Apple controls the hardware, the operating system and the relationship with more than a billion people. I want it to move faster on AI and glasses, but no one else has that position.
What I've written about it
From the notebook
All notesComing up
Apple's smart home hub is due to show up on 13 October
Apple is set to unveil a long-awaited smart home hub with a screen, a new HomePod mini and an updated Apple TV 4K on 13 October, all built around Siri AI. It follows last month's iPhone 18 Pro and iPhone Duo launch and opens a new product category for Apple rather than just refreshing an existing one. Apple reports Q4 earnings three weeks later, on 2 November.
Since this note:Apple +1.1%(S&P 500 −0.5%)
Written by AI from share prices, the companies' posts and the news. Can be wrong; not financial advice.
