iion
A gaming advertising platform connecting brands with game publishers and players.
Private company- Sector
- Adtech
- Based in
- Sydney, Australia
- Founded
- 2019
- Invested
- Jun 2024
iion is an advertising technology company focused on games. It runs two main products: immersiion, a self-serve platform that lets brands plan and run campaigns across gaming environments, and fusiion, a monetisation platform that helps game publishers earn revenue from premium branded ads.
The company was founded in Australia in 2019 and is based in Sydney. It works with publishers and advertisers across Asia-Pacific and Europe.
From the notebook
All notesStartup watch
iion becomes Havas Play's exclusive playable ads tech partner
Havas Play, Havas's culture-first agency network for sport, entertainment and gaming, has named Sydney's iion its exclusive technology partner for playable and mini-game ad builds across ANZ and APAC. The deal wires iion's Playable Creator Studio into Havas Play's operations, letting teams turn concepts into working interactive previews in days rather than weeks. Clients in retail, FMCG and beauty are already lined up to trial the format.
Written by AI from share prices, the companies' posts and the news. Can be wrong; not financial advice.
