Instant
AI-powered email and SMS retention marketing for eCommerce brands.
Private company- Sector
- Software
- Based in
- Sydney, Australia
- Founded
- 2021
- Invested
- Jan 2024
Instant makes retention marketing software for eCommerce brands. Its platform identifies returning and abandoning shoppers and uses automated, AI-driven email and SMS flows to bring them back to complete purchases, aiming to lift conversion and repeat sales.
The company was founded in Sydney in 2021 by Liam Millward and William Gao. It started with checkout tooling for online stores and later broadened into retention marketing. Instant raised an $18 million Series A led by Hummingbird Ventures, and its customers include a wide range of online brands.
