preezie
AI shopping assistant and guided-selling quizzes that help eCommerce shoppers find the right product.
Private company- Sector
- Software
- Based in
- Melbourne, Australia
- Invested
- Nov 2021
preezie makes software that brings the in-store sales assistant online. Its main product is an AI shopping assistant for eCommerce sites. It answers product questions in natural language, compares products, helps with sizing and fit, and recommends bundles and alternatives.
The company began with guided selling. Its interactive product-recommendation quizzes ask shoppers about their needs and preferences and then suggest suitable products, which also gives retailers first-party data. Retailers using preezie include PUMA, Arc'teryx, STIHL and JB Hi-Fi.
preezie is based in Melbourne. It was co-founded by CEO Michael Tutek and Quoc Nguyen, and took part in the Skalata Ventures program in 2019.
