QSIC
AI-driven in-store audio and retail media platform that lets retailers run and measure audio advertising.
Private company- Sector
- Adtech
- Based in
- Melbourne, Australia
- Founded
- 2012
- Invested
- Sep 2025
QSIC provides in-store audio for large physical retailers and turns that audio into a retail media channel. Its platform handles curated music, automatic volume control and AI-generated audio ads, which can be localised and targeted to the store and the moment. Retailers can then sell that airtime to brands.
QSIC also offers measurement tools that link in-store ad plays to point-of-sale transactions, so retailers and advertisers can see the sales lift from audio and other in-store channels. It works with grocery, convenience, petrol, liquor and quick-service restaurant operators. Named customers include Shell Coles Express, Wingstop and, from 2026, Dollar General's retail media network.
QSIC was founded in Australia in 2012, and its Australian office is in Fitzroy, Melbourne. It opened an office in Dallas in 2024 to expand in North America.
