Salesforce
CRM software, Slack, Tableau and Agentforce AI agents.
Public · NYSE:CRM- Sector
- Software
- Based in
- San Francisco, United States
- Founded
- 1999
- Invested
- Jun 2026
Salesforce makes customer relationship management (CRM) software, sold as a cloud service. Companies use it to manage sales pipelines, customer service, marketing and commerce.
It has grown through acquisitions including MuleSoft (integration), Tableau (analytics), Slack (workplace chat) and Informatica (data management), and now sells Agentforce, a platform for AI agents that work across these products.
Marc Benioff co-founded Salesforce in 1999 and still leads it. It pioneered selling business software as a subscription over the internet, and listed on the New York Stock Exchange in 2004.
As of 29 Sep 2026
Why I own it
Salesforce is the system of record for customers at a huge number of businesses. Sales pipelines, service history and contracts have to be accurate and auditable, and companies won't let a probabilistic model be the source of truth.
The market worries that AI replaces SaaS. I think it's the opposite: AI agents need somewhere reliable to read and write customer data, and Salesforce already holds it.
Then · Jun 2026
Since I invested
- Held for
- 4 months
- Status
- Active
- Share price, past year
- -6%
- In the notebook
- 1 note
Thesis check since 29 Sep 2026
4 developments support it, 0 challenge it
- SupportsSalesforce buys Listen Labs to give Agentforce a customer read
- SupportsSalesforce, now part of the @OpenAI Marketplace
- SupportsAI agents for nonemergency policing — so police teams can stay focused on emergencies
Checked against the thesis by Jev, an AI model. Can be wrong.
From the notebook
All notesHeard on X
Salesforce buys Listen Labs to give Agentforce a customer read
Salesforce announced on X it has signed a definitive agreement to acquire Listen Labs, an AI customer research and human simulation platform used by Microsoft, Anthropic and Sweetgreen. Reports put the price near $2 billion, after Listen Labs walked away from a signed $125 million Series C term sheet valuing it at $1.5 billion. The deal pairs Listen Labs' AI interviews and 50 million person panel with Salesforce's existing customer data, aimed at giving Agentforce a better read on what customers actually want.
Since this note:Salesforce −0.8%(S&P 500 +1.5%)
Written by AI from share prices, the companies' posts and the news. Can be wrong; not financial advice.
Latest on X
@Salesforce- Salesforce@salesforce · 1 OctSalesforce, now part of the @OpenAI Marketplace
Discover Agentforce and use part of your existing OpenAI commitment toward eligible partner products: https://openai.com/business/marketplace/
109 - Salesforce@salesforce · 1 OctDescribe what you want to change about your agent
It makes the update
Tests it
Finds what’s not working
Fixes it
Tests again
It keeps going until the tests pass
Agent Optimizer in Agentforce Builder. New in the Salesforce Winter ’27 Release: https://sforce.co/4z5JceT
304 - Salesforce@salesforce · 1 OctAI agents for nonemergency policing — so police teams can stay focused on emergencies
@ThamesVP + @HantsPolice built Bobbi with Agentforce to handle nonemergency support and case updates.
The results:
• 200+ conversations/day
• 75% resolved autonomously
• £1.4M in cost avoidance
• 97% lower cost per interaction
That’s more capacity for the calls that need a human most
0220 - Salesforce@salesforce · 30 SeptWe have signed a definitive agreement to acquire @ListenLabs, an AI-powered customer research and human simulation platform. 🚀
Upon close, Listen Labs will expand Salesforce’s intelligent customer and user understanding capabilities — helping companies understand what customers will do and why, then turn those insights into context and action.
Learn more: https://sforce.co/4jprpuA4385
- Salesforce@salesforce · 26 SeptYour agent might have hundreds or thousands of conversations a day. Who’s finding where it falls short?
Agent Optimizer can:
✓ Analyze production sessions and spot failure patterns
✓ Investigate, build, and test a fix
✓ Stage changes for review
You choose how much it can do on its own with the autonomy dial.
Available now in beta. Here’s how it works: https://sforce.co/4rwmnyg6116
