
ServiceNow
A cloud platform and AI agents for running IT, HR and customer service workflows.
Public · NYSE:NOW- Sector
- Software
- Based in
- Santa Clara, United States
- Founded
- 2004
- Invested
- Jun 2026
ServiceNow sells a cloud platform that large organisations use to run internal workflows. It started with IT service management (tracking tickets, incidents and changes) and has expanded into HR, customer service, security operations and finance.
Its Now Platform lets companies build their own workflow apps, and it now puts AI agents to work on routine requests across these areas.
Fred Luddy founded ServiceNow in 2004. It listed on the New York Stock Exchange in 2012, and Bill McDermott has been CEO since 2019.
As of 29 Sep 2026
Why I own it
ServiceNow runs the workflows of large organisations: IT tickets, HR requests, approvals and compliance. These have to happen the same way every time, with an audit trail, which is exactly what deterministic software is for.
AI makes those workflows faster, but it doesn't remove the need for a trusted platform underneath. ServiceNow is where the agents will do their work.
Then · Jun 2026
Since I invested
- Held for
- 4 months
- Status
- Active
- Share price, past year
- -24%
Thesis check since 29 Sep 2026
Nothing yet that bears on it (1 item checked)
Checked against the thesis by Jev, an AI model. Can be wrong.


